TABLE OF CONTENT
Front page i
Certification ii
Dedication iii
Acknowledgement iv
Table of content v
CHAPTER ONE
1.0 Introduction 1
1.1 Statement of problem 1
1.2 Objectives of the study 2
1.3 Research question 3
1.4 Statement of Hypothesis 4
1.5 Significant of the study 4
1.6 Scope of the study 4
1.7 Limitation of the study 5
1.8 Historical background of the study 5
1.9 Definition of terms 7
CHAPTER TWO
Literature Review
2.0 Introduction 9
2.1 Concept of marketing 9
2.2 Evolution of marketing 11
2.3 Concept of marketing mix strategy 13
2.4 The roles of marketing mix strategy 14
2.5 Marketing mix variable 15
2.6 Product 16
2.7 Pricing 21
2.8 Promotion 23
2.9 Distribution channel 29
CHAPTER THREE
Research Methodology
3.0 Introduction 38
3.1 Research design 38
3.2 Research population 38
3.3 Sample size and sample techniques 38
3.4 Source of data collection 39
3.5 Research instrument 40
3.6 Reliability and validity instrument 40
3.7 Method data analysis 40
Questionnaire
CHAPTER FOUR
4.0 Introduction 46
4.1 Data analysis and presentation 46
4.2 Test of hypothesis 59
4.3 Summary of findings on the hypothesis 65
CHAPTER FIVE
5.0 summary, conclusion and recommendation 67
5.1 Summary of findings 67
5.2 Conclusion 67
5.3 Recommendation 68
Reference.
